Mulberry has released a new ad, introducing the latest addition to the brand’s product lineup – Keeley, a bag family “with a mischievous yet feminine edge that reflects the duality of women today”.
The 15-second spot, directed by Oliver Hadlee Pearch, stars models Lucan Gillespie, Taja Feistner, and Radhika Nair sporting the Keeley family “members,” namely the Keeley and Mini Keeley, which hang from a buckled shoulder strap with a relaxed slouch, and the structured Keeley Satchel, which can be worn cross-body. All styles are accented with the Keystone Lock, a new addition to the brand’s hardware roster, which is inspired by British architecture and masonry. The lock’s ring is connected to the body of the bag through a hanging metal chain featuring a central twist-ring lock flanked by pyramidal studs, that can also be detached and worn as a bracelet.
The Keeley family is available in a rich colour palette, that includes Deep Amber, Nordic Blue, and Crimson.
The song used in the ad is “Come Down” by Jamaican-Canadian singer and songwriter Lord Tanamo (Joseph Abraham Gordon by his real name), with which he won, in 1965, the Festival Song Contest.