Jimmy Dean promotes its Jimmy Dean Delights breakfast sandwich, stacked with 17 grams of protein, in a series of new ads, highlighting that “No matter how you seize your day, we all need lean protein”.
“Jimmy Dean Delights presents Lean Protein for however you seize your day”, says the voiceover at the beginning of the 15-second spots, giving as examples of people who need a breakfast sandwich stacked with protein the “mid-town mountaineers” who plan to squeeze in a summit on their lunch break, the “free-weight freestylers” who work muscle groups others didn’t even know they have and for whom every object is an exercise, the “5AM Light Blinkers”, who run a 5K before 6AM and for whom their first light of day is a headlamp, and the “dirt dashers”, for whom obstacles are child’s play and mud is the mark of a champion.
The ads, featuring the Turkey Sausage, Egg White & Cheese English Muffin (which is made with whole grain), end with the voiceover saying the brand’s tagline, “Shine On”.
