Eilish Fragrance by Billie Eilish at JCPenney Commercial

Eilish Eau de Parfum by Billie Eilish at JCPenney Commercial

JCPenney promotes Billie Eilish’s fragrance Eilish, to announce that it is now available for purchase in stores and online at JCPenney.

The spot is the one created for the Eilish fragrance and stars Billie Eilish herself. The fragrance, featuring notes of sugared petals, creamy vanilla, and warm musks, comes in a bottle that has the shape of a bare-chested woman. The award-winning musician evokes the bottle in the commercial, which sees her looking at herself in the mirror and wearing no blouse.

This is not Billie Eilish’s only fragrance. In 2022, she launched Eilish No 2, a Woody Floral Musk fragrance for women and men. The nose behind both these fragrances is Steve DeMercado Steve DeMercado.

Earlier this year, also Lolita Lempicka Vegan Fragrances arrived stateside at JCPenney. The retailer launched JCPenney Beauty across the country.

The new JCPenney Beauty concept aims to bring new and less broadly-distributed brands to greater visibility through its extensive coast-to-coast footprint.

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