Steph Curry – Muscle Milk
Muscle Milk has released a new commercial, starring Stephen Curry, to showcase that “Strong Feels Good”.
The 30-second spot features the American professional basketball player showing off his dance moves on the court, joined by co-players and everyone in the public, on the rhythms of the 1990 hit single “Wiggle It” of the Dominican hip hop dup 2 In A Room (including rapper Rafael “Dose” Vargas and producer/remixer Roger “Rog Nice” Pauletta). He is not, though, the only one dancing: the ad features also a young hiker woman who, after reaching the top of a cliff, she starts dancing, as well, a traffic officer who guides the pedestrians, while shaking his body goofily, a group of ballerinas on a scene, a bald middle-aged man wearing a suit in front of a window, and even the worker who has just placed a big poster with Curry advertising the Muscle Milk.
The new campaign launched by the brand of sports-oriented nutritional products, celebrating the feeling of accomplishment that makes one rejoice after a though workout, debuted during the coverage of the Golden State Warriors game against the Chicago Bulls and will continue to run on digital and social media channels through June.
