Pandora urges you to celebrate your special first moments in a new commercial, which also celebrates the brand’s 20th anniversary.
The spot, scored by a French song, features a woman as she collects and wears new Pandora charms and carriers to celebrate a range of “memorable firsts,” including her first road trip, her first balloon trip, her first pet, and her first child.
“Pandora. Something about you for 20 years” an onscreen line reads at the end of the 30-second ad, which gives viewers a glimpse at new snake chain-inspired T-bar bracelets, at updated Pandora O Pendant in the pattern with a sparkling ball clasp, and more.
The brand encourages you to capture your memorable firsts with meaningful charms that celebrate something about you and recommends detailed animal-themed pieces, family-inspired designs, and more, highlighting that, “from your first kiss to your first road trip or even your first great achievement, there’s a charm to represent each of your treasured memories”.