JCPenney promotes its premier private label brand Arizona Jean Co. in a new commercial.
The spot features a diverse cast of models, even one in a wheelchair, with blue dyed hair, showcasing jeans from the brand’s totally refreshed collection, while in the background the song “Sweet Talker” by Cherry’z is playing.
Some of the youngsters are shown in an amusement park and others are shown in a diner, highlighting – through the moves they make – the comfort the Arizona Jean denim provides.
The commercial ends with the Arizona Jean Co tagline appearing on the screen and the hashtag #lifenofilter.
“Sweet Talker” is available for streaming on Spotify, Deezer and Napster.
Back in 2018, JCPenney revamped its Arizona Jean Co. denim brand to appeal to young people in time for the back-to-school season and enlisted twin sisters Brooklyn and Bailey McKnight, popular YouTubers with significant social media following, to serve as brand ambassadors.
The Arizona Jean Co brand has its own dedicated Arizona Instagram and YouTube channels.