Camila Cabello showcases fresh dance moves and even fresher BACARDÍ cocktails in the brand’s latest commercial.
The spot, which is the first installment in BACARDÍ’s “Do What Moves You” campaign, opens with the shadow of a Bacardi bottle dancing to Camila’s new track, “I LUV IT.” The iconic singer-songwriter is then seen dancing in a parking lot, where even the stripes separating the parking spaces start dancing to the rhythm of the catchy tune.
A couple of dancers are shown moving on the beach, among palm trees, and the final shots feature Camila, surrounded by dozens of people, dancing at a rooftop party with a BACARDÍ cocktail in hand.
Co-created with Camila Cabello, the brand’s new I Luv It Punch is described as “the classic Rum Punch you love, with a fresh Camila twist that pairs BACARDÍ Carta Blanca with her favorite ingredients.”
“My family has always loved BACARDÍ. My grandmother’s favorite cocktail is a Cuba Libre (BACARDÍ and Cola), and I’ve been around the brand since growing up in Miami, which makes this partnership even more exciting,” the pop star said in a press release.
