BACARDÍ has launched its summer campaign, inviting consumers to get up and dance because “if it’s a floor, it’s a dance floor”.
The spot features the legs of several individuals who start dancing regardless of where they are – their own living room, a barbershop, a beach or even a laundromat. The persons grab a bottle of Bacardi and groove to the rhythms of “Jump” by Major Lazer feat. Busy Signal.
The commercial, which promotes the BACARDÍ Superior and BACARDÍ Gold, ends with the tagline “Do what moves you” appearing on the screen.
The brand’s offering in terms of rum also includes BACARDÍ Coconut, BACARDÍ Carta Blanca, BACARDÍ Spiced, BACARDÍ Carta Oro, BACARDÍ Carta Negra, BACARDÍ Reserva Ocho, and more. Consumers can also choose from a range of Bacardi ready to drink cocktails, ready to serve cocktails, and enjoy a Bacardi Coquito, a traditional Puerto Rican Holiday cocktail, which is a cream-based coconut liqueur made with BACARDÍ Superior Rum and a mix of vanilla, cinnamon and other festive spices.
