United Colors of Benetton promotes its We Are Tribe men’s fragrance, from Benetton Perfumes, in a new commercial.
The spot features a diverse cast of youngsters while onscreen lines deliver the following message: “We are a tribe. From all and for everyone. Take a stand on what you believe in and we will stand up for it. Because together we are real. We are inclusive. We are brave. We are epic. We are tribe”.
The soundtrack music is “LEADER” by Hanni El Khatib.
Inspired by a generation of non-conformists who know what they want and fight for their dreams, the fragrance created by Bérénice Watteau and launched in 2022, has top notes of Kumquat, Graperfuit and Pink Pepper, middle notes of Lemon Verbena, Tonka Bean and Lavender, and base notes of Vetiver, Cypriol Oil or Nagarmotha and Amber.
The bottle is in the form of a sweatshirt with blue gradient and the Benetton logo in yellow on its back.
