Apple continues its ad campaign for the iPhone 13 with a new installment, that focuses on the longer battery life.
The 60-second ad follows a teenage boy riding his bike through the neighborhood, with an iPhone 13 propped on the handlebars filming everything. As the video ends, it turns out he has been “doin’ laps” all day long. However, even though he gets back home late at night, his phone is still on and recording.
“Loooonger battery life. Relax, it’s iPhone” onscreen lines read at the end of the commercial.
The song playing in the background is I Look Good by O.T. Genasis.
The tech giant has released several other commercials for its iPhone 13 models so far, touting the camera capabilities, including the Cinematic Mode and the advanced low light performance, as well as the resistance to accidental damage, which is due to the Ceramic Shield glass.
The iPhone 13 is available in Blue finish, Midnight finish, Starlight Finish, and New Product Red finish and Pink finish, at various carriers. At AT&T, for instance, customers can get up to $800 credit after trade-in. At T-Mobile and Sprint from $400 to $900 in credit after trade-in and at Verizon up to $440 credit after trade-in. On Apple’s website, the iPhone 13 is available for purchase from $799 or $33.29/month for 24 months before trade-in.
The mini version of the iPhone 13 is available from $699 or $29.12/month for 24 months before trade-in. Only the iPhone 8 and newer models are accepted for the Trade-In program.