Smart UK advises drivers to drive electric where it makes sense and invites them to join the switch to 100% electric.
The 30-second spot features a couple in the middle of nowhere, holding a map and fighting near their electric car, which had stopped. As the woman is shouting to her husband that it was him who missed the charging station, two locals with two llamas are passing by and start laughing out loud hearing their conversation and realizing what had happened to them.
The next shot features two friends enjoying a night ride with their smart EQ fortwo in the city and talking about “who would drive an electric car in the middle of nowhere?”.
“Drive electric where it makes sense” an onscreen line reads at the end of the advert.
The new all-electric smart EQ range also includes the smart EQ forfour. The new smart EQ fortwo coupé is now available from from £189 a month. With his model, customers can choose between a free BP Chargemaster wallbox or a free 2 year membership to Polar Plus charging network.
The smart EQ fortwo, described as “the ultimate city car,” boasts an iconic design with expressive front grille and optional LED headlamps, a spacious interior, with high-quality materials, signature honeycomb quilting and topstitching.
The new fortwo Edition One coupé has a dynamic, sporty design in asphalt grey with front spoiler and black and red painted accent trim parts. According to the brand, their electric motor “delivers powerful and supremely smooth acceleration right from the off.”