Apple showcases the new iPhone SE and some of its most important features in a new commercial.
The spot highlights, first, the range of available colors – black, white and red – and goes on with the small 4.7″ design and technical features, including Touch ID, with privacy built-in, the A13 Bionic (the fastest chip in a smartphone), the Portrait mode with Portrait Lighting effects (including natural light, stage light mono, and high key light mono), Sharp 4K video, water-resistance up to 1m for 30 minutes, long battery life.
“Lots to love. Less to spend” onscreen lines read at the end of the commercial, which is scored by “Purusha” by NVDES ( a Los Angeles-based experimental electropop project formed by musician and producer Josh Ocean, best known as one-half of the duo Ghost Beach). The single released on April 14, 2020.
The iPhone SE is available for purchase at prices starting from $399 and from $9.54/mo. or $229 with trade-in.