Pantene UK introduces Ellie Goulding as the new Pantene ambassador, in their latest advert, named “Strong Is Beautiful”. In the 44-second video, the Brit Awards winning singer appears hitting a punch bag and drums and posing for a photoshoot. With a light natural makeup and hairstyle, she is heard in the background saying: “I believe in strong. Strong is not just about how hard you hit.
Strong is pushing yourself to your limit and then realizing … you have no limit. Strong is bending and not breaking.
Strong is something that comes from the inside, where it counts. For you and your hair. Because when you’re strong on the inside, you can do anything and that’s a beautiful thing.
Strong is beautiful.