Taco Bell has enlisted Doja Cat to star in its Super Bowl commercial. The rapped leaked the ad on Instagram Live ahead of its planned debut.
The spot, titled “The Grande Escape,” features the singer as a clown who breaks free from a clown college when it is announced that the ice cream machine is still broken and leads a group of other clowns to a Taco Bell to find what Taco Bell’s tagline “Live más” means to them. On their ride through the city their clown makeup and clothes disappear and their looks change into modern ones. As she drives the stolen car, Doja’s hair turns purple.
The soundtrack is a cover of the iconic Hole 1998 rock hit single Celebrity Skin. The “Kiss Me More” singer wrote the new lyrics in partnership with Hole frontwoman Courtney Love.
The commercial will air during the fourth quarter of the Big Game.
“It’s no secret I’m a major Taco Bell fan which has made my role with this campaign all the more fun. I’ve enjoyed every moment of this campaign, especially the ones where we get to break all the rules, and look forward to continuing collaborating with the brand,” Doja Cat said in a statement on her Super Bowl commercial.