BODYARMOR has enlisted Naomi Osaka to promote its “Naturally Sweetened, Low-Calorie Sports Drink” BODYARMOR LYTE.
The spot features the four-time Grand Slam champion Naomi Osaka training and asking for one more, while in the background the song “One More” by Federico Vindver plays.
BODYARMOR LYTE, which is the Official Sports Drink of the US Open Tennis Championships, and Osaka unveiled the newly refurbished childhood tennis courts at Detective Keith L. Williams Park in Jamaica, Queens, where the tennis player got her start. The courts were unveiled by Osaka’s Foundation, “Play Academy,” which will host “LYTE Up the Courts” – a youth tennis clinic featuring participants from New York-based tennis organizations.
The brand has also enlisted Olympic and World Cup champion soccer player Megan Rapinoe, Carrie Underwood and James Harden to promote its “Naturally Sweetened, Low-Calorie Sports Drink” BODYARMOR LYTE.
Rapinoe, who is a member of the LGBTQ community, after having come out publicly in 2012, signed an endorsement deal with the sports drink brand earlier this year, in March. In a statement for Outsports, a news site focusing on LGBT sports news, she said she “would actually drink this stuff,” mentioning that “It’s made with coconut water, and it’s high in potassium, low in sodium.” “At this point in my career I am getting older. I need to do everything I can, every little thing, to make sure I can stay healthy,” she also said.
With natural flavors and sweeteners and no colors from artificial sources, BODYARMOR LYTE Sports Drink contains 20 calories and 3g of sugar per serving. It is available in four flavors: Peach Mango, Blueberry Pomegranate, Orange Citrus, and Cherry Berry.
BODYARMOR Sports Drinks range also includes BODYARMOR SportWater and BODYARMOR Sports Drink. The BODYARMOR team consists of athletes from a variety of sports, like James Harden, Maddie Mastro, Giovanni Dos Santos, Anthony Rizzo, Ryan Blaney, Richard Sherman, Skylar Diggins-Smith, Cody Garbrandt, Michelle Waterson, and others.