L’Oréal Paris has tapped Courteney Cox to advertise the L’Oréal Paris Superior Preference Hair Color.
The Friends star appears in a 30-second spot released by the brand, saying “When I believe in something, I’m all in. So if I’m going to be brunette, it’s gotta be great.” “Women who want more from life want more life in their color” onscreen lines read throughout the ad, which also informs that Superior Preference Hair Color from L’Oréal features a translucid liquid gel formula and ensures luminous, fade-defying color that lasts up to 8 weeks.
Available in 52 shades, the hair color is available for purchase.
The song used in the ad is a cover of the 1972 single “I Am Woman” written by Australian-American artist Helen Reddy and singer-songwriter Ray Burton and performed by Reddy. The song has been covered by many artists over the years. The most recent version belongs to Pink Martini, a group recording it in 2018 with singers Storm Large and China Forbes.