Heineken continues its “Socialise Responsibly” campaign with a hilarious new installment, which aims to highlight the importance of not losing track of your beer at get together.
The spot, created by Publicis Italy, features a diverse cast of people at home parties who enjoy a bottle of Heineken but face, at some point, a real challenge: “keeping track of their own beers among other identical bottles. Some of them come up with all kinds of unexpected solution to make sure that no one’s touching and drinking from their bottle – a woman places her scrunchie on the bottleneck, a man puts his bottle in a pot, not on the table, and another woman sticks post-its on the bottles, writing on them the names of those who drink them.
The soundtrack music is “Perhaps, Perhaps, Perhaps” by Mars Big Bang (feat. Octavio Rivera).
“Get together are great. Losing track of your beer at get together? Not so great. So, next time you are at a home gathering, ask again ‘Is that my beer?’ Cheers.” the beer brand said in the official description for the ad.