The latest ad for Facebook Portal wishes mothers a Happy Mother’s Day.
“It shouldn’t be possible. To work from home. And be the teacher. And make the playdates. And make the dinner. And do the yoga. And throw the parties. And read the stories. All in time for bedtime. But right now, somehow, you do it. Thank you.
Happy Mother’s Day” onscreen lines read throughout the 30-second spot, which is a montage of videos that illustrate a mother’s efforts during the lockdown, and features an instrumental cover of “Love Is All You Need”.
The Portal from Facebook features built-in Amazon Alex, Smart Sound and a Smart Camera that automatically pans and zooms to keep you in frame so that it could feel “less like a video call and more like you’re in the same room – even when you’re miles apart”. Users can completely disable the camera and microphone with just a single tap, or block the camera lens with the camera cover provided. Facebook declares that, for added security, Smart Camera uses AI technology that runs locally on Portal, not on Facebook servers, and that Portal’s camera does not use facial recognition and does not identify who you are.
In the past, Facebook showcased the line-up of Portals in a commercial featuring the Muppets, who are reunited through video calling with a Portal from Facebook.
Launched on November 8, 2018, the Facebook Portal line-up includes the 10.1-inch Portal, the 15.6-inch Portal Plus, Portal Mini and Portal TV, that provide smart video calling. Prices range from $129 to $349. Customers can enjoy fast and easy returns within 30 days when purchasing the Portal from Facebook. Those living in the United States can also enjoy free shipping.