Domino’s Pizza continues its “The Official Food of Everything” ad campaign with a new spot, branding itself also as “The Official Food of Pretending To Understand The Rules Of Rugby In Front Of Your Father-In-Law”.
The 20-second advert features a guy watching rugby together with his father-in-law and pretending he knows the games rules, after having eaten pizza from Domino’s. The song playing in the background is the 1981 R&B single “Just the Two of Us” by Grover Washington Jr. and Bill Withers, which originally appeared on Washington’s 1980 album “Winelight”.
This campaign, created by VCCP, Blink Productions and the Bobbsey Twins, and running across TV, digital, radio, Spotify, OOH, PR, and social, also includes other four ads (and one which is yet to be released) aiming to illustrate the idea that a Domino’s pizza can improve a variety of situations, such as nights in with the family, 23rd wedding anniversaries, the nights you give the oven the night off, and when a girl friend gets dumped by her boyfriend.. again.
