Heineken The Perfect Match Tainted Love Advert Song

Heineken Ireland celebrates its sporting sponsorship portfolio with a new TV advert, titled “The Perfect Match”.

The spot, set to Soft Cell’s “Tainted Love”, features three different couples watching on TV their favorite teams playing. There’s a twist, though, as the partners are fans of rival teams.

“We can all relate to the uncompromising passion we feel for our rugby team. The despair of losing just makes those victories all the sweeter when they happen. This new advert from Heineken Ireland celebrates the social side of rugby,” Karien Cherry, who directed the ad, said in a press statement.

“The Perfect Match” brand campaign, developed by Publicis and Heineken Ireland in collaboration with agency partners Thinkhouse and Red Star, will also include knockout stages of the Heineken Champions Cup taking place in April and May before the delayed staging of the Heineken-sponsored Euro 2020 begins in June.