Berocca Dancing Chameleon Advert Song

Vitamin brand Berocca advertises its product in a spot featuring a dancing chameleon.

The advert, part of a £3m campaign launched in 2017, shows a chameleon named “Roccy” dancing to the rhythms of Panjabi MC in front of its fellows, in the jungle, and encourages viewers to energise their day with Berocca, which contains vitamin B1 to help release energy, B5 to support mental performance and B6 to help reduce tiredness.
“Berocca – You, but on a really good day,” the voiceover says at the end of the 30-second spot.

Created by J. Walter Thompson London and directed by Diarmid Harrison Murray at MPC Creative, the ad was complemented by OOH, DOOH shopper, PR, digital, and social media.