Corona continues its “Find Your Beach” campaign, which brought the Crown Imports (the company owning Corona brands) the Gold in the Beverage-Alcohol category at the 45th Annual Effie Awards (in 2012), with a new spot, promoting Corona Extra, the number one imported beer in the U.S.
Titled “Connections”, the ad, available as 15- and 30-second versions, encourages viewers to never stop finding reasons for a Corona to get its lime by showing people who get together on a Friday evening and toast with Corona Extra, enjoying a concert in the first row with bottles of Corona Extra in their hands, people making new acquaintances and celebrating the moment with Corona Extra, a couple at a party feeling they are the only persons in the room, and a group of friends on an exotic beach, enjoying the view with Corona Extra.
“Every time a Friday feels like a family reunion, a Corona gets its lime. Every time your favorite song is everyone’s favorite song. Every time your work friends and your friend’s friends become friends. Every time it feels like you’re the only two people in the room. And every time it’s like you’re the only people on Earth. A Corona gets its lime,” the voiceover says on the 30-second spot.
The song playing in the background at the end of the commercial is the 2016 single “Saltwater” by Australian pop duo Geowulf, included on their 2018 album, “Great Big Blue”, released earlier this month, on February 16.