Migos star in a new Finish Line commercial, bringing fresh shoes in the city.
The three members of the hip hop group from Lawrenceville, Georgia, are seen driving an ice cream truck through the streets, with their 2018 single “Narcos” (from their third studio album, “Culture II”) playing in the background.
When a young man following their truck, which has a bascketball hoop attached to it, shoots a bascket, he is rewarded with a pair of new shoes.
Migos, consisting of Quavo (27), Takeoff (23) and Offset (26), became creative directors within the Indianapolis-based retail chain of athletic shoes and accessories, which has more than 950 outlets in malls and Macy’s stores across America, and starred in other ads, which they also directed.
Other rappers and pop stars collaborate with sports shoe brands. Kendrick Lamar, for instance, has created two different signature shoes for Nike. Rihanna works with Puma, the Atlanta MC Future works with Reebok, and Kanye West with Adidas, helping the brand strenghten its reputation as a legitimate rival to industry leader Nike with his Yeezy line.