River Island has launched its Christmas 2017 ad campaign, encouraging people to forget the filters, own their differences, and have fun.
The 30-second spot features models Damaris Godderie and Mikkel Gregers Jensen sporting some of the pieces included in the new collection, such as the black check coat for women (£80), a silver sequin dress, the gold metallic one shoulder top (£38), the Black fringe dobby mesh sleeveless dress (£50), the Grey check skinny fit smart trousers for men (£35), Black faux fur lined double zip hooded parka for men (£175), the Burgundy roll neck long sleeve jumper for men (£22), the limited-edition Red double zip front hooded puffer jacket for men (£95), and others.
The song used in this commercial is the 2013 single “Only 1 U” by M.I.A, from her 2013 album, Matangi.
