Nike Unlimited You Commercial 2016
Nike’s “Unlimited You” commercial shows, in an original and funny way, that life isn’t about finding your limits, but it’s about realizing you have none.
The voiceover talks about the persons starring in the video. “Baby Daniel is just waking up. He’s going to win a State Championship one day. This guy? He’ll run a marathon. She is going to have the best swing in the state. She will totally win the city open tournament. All of these athletes are terrible now. But they’ll do big things one day. But this is where everyone reaches their athletic peak. One year ago, I said she would score every time she had the ball, And guess what? Now I score every time I get the ball. When everyone pushes their limits, they reach their maximum potential and they live happily ever af..”.
The spot features several persons who try to do what others would label as “crazy”, such as competing with a world champion sprinter, trying to beat a champion boxer, and jumping off a cliff. There are also famous sportsmen such as Zach DeLavine, Aaron Gordon, Neymar, Giancarlo Stanton, Serena Williams, Nyjah Huston, Kevin Durant and Mo Farah who defy limits, making the voiceover lose his mind.
The ad ends with the voiceover asking a kid not to skate down a street. “Kid, no, no, no, please don’t do this!”.
“Psst, I got this”, answers the kid.
“This is out of control”, adds the voiceover before Nike’s tagline appear on the screen.
