H&M Divided Music Collection Commercial Song – Feat. Tiffany Young

H&M Music Commercial - Tiffany Young

H&M has tapped Tiffany Young to showcase the brand’s “sporty-casual, yet fun and feminine, autumn looks” in a new commercial.

The 30-second spot, set against the windswept yet lush landscape of the Scottish Highlands, features the 29-year-old ex-member of K-pop band Girls’ Generation wearing pieces included in the new Divided Music collection, launched online and in stores on October 6th.

Twill trousers, puffer jackets, faux shearling jackets, A-line skirts, oversized knitted jumpers, a short knot-detail jersey top, a velvet wrap dress, are among the must-haves of the new season.

The campaign film is set to the tune of Tiffany’s new single, “Teach You,” which was released just ahead of the H&M Divided Music capsule collection.

“I’m so happy to be a part of this. To be back in America and seeing an Asian-American in this H&M campaign really means a lot to me. I hope anybody who sees my pictures in the stores or on social media will be like, cool, I can be like that, or that’s inspiring. Because representation does matter,” Tiffany, who is the face of H&M Divided Music, said in a press statement about her collaboration with the Swedish fashion retailer.

H&M Divided Music’s global campaign also features British singer-songwriter Izzy Bizu. Earlier this year, in August, she was announced as the new face of the campaign and starred in a commercial set to her single “Someone That Loves You”.

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