KFC promotes its $20 Fill Up Box in a new commercial, urging viewers to make it a chicken night.
The 15-second spot features a woman placing a sort of pizza box on the table, telling her husband and son that it’s not pizza, as they thought, but the KFC $20 Fill Up Box. After seeing the content of that box – nuggets, chicken, biscuits and fries, a roll of sauces – the boy can’t help asking that this means pizza night is now chicken night.
As the spot ends, disco lights appear from the ceiling and the three family members start dancing. A voiceover of Colonel Sanders urges viewers to make it a chicken night with the KFC $20 Fill Up Box.
Launched on June 30, the $20 Fill Up Box includes 12-piece of KFC’s NEW Kentucky Fried Chicken Nuggets, four pieces of bone-in chicken, Secret Recipe Fries, four biscuits and your choice of dipping sauces. Consumers can find the new $20 Fill Up Box at participating KFC locations nationwide for a limited time.