El Pollo Loco has released a new commercial to advertise its new overstuffed quesadillas: Chicken Avocado, Chicken Fajita Avocado, Barbecue Chicken and Chicken Guacamole.
The 30-second spot, titled “Fire Knows Best”, showcases the way quesadillas are prepared at El Pollo Loco.
The voiceover speaks in the first person, introducing himself as “the fire from El Pollo Loco”: “I’m fire from El Pollo Loco, where I fire-grill the chicken for new overstuffed quesadillas. Ingredients made by hand, a chicken grilled by me, folded up and overstuffed with flavor”.
“And why do we fire-grill all of our delicious chicken, Oscar? Tell me!”, asks to one of the employees involved in preparing quesadillas.
“Well, where there’s fire, there’s flavor”, answers Oscar.
“Oh, you’re warm”
“To get that fire grill taste”, comes his next answer.
“Because you said so?”
“Bingo. I knew you knew. Look at us. Two friends making quesadillas.”
“Try our Chicken Avocado, Barbecue and Fajita Overstuffed Quesadillas”, says at the end the fire, adding the tagline “Fresh from the grill”.