British Olympic triathlon medallists Alistair and Jonny Brownlee co-star in a new advert for Aldi.
The spot features a man carrying two Aldi shopping bags who runs after the bus. After jumping over all kinds of obstacles and making newspapers fly all around him, he manages to get on the bus, where Alistair Brownless can’t help but say “That was amazing!” The Aldi customer, showing his bags, answers he knows, adding that he saved on all those products at Aldi.
The end of the spot, which sees Jonny Brownlee running after the bus, making his brother say “Not again, Jonny,” ends with the voiceover highlighting that you can save 40% on a variety of products at Aldi, which are in turn pricer at Tesco.
The song used in the ad is a cover of Bonnie Tyler’s hit single “Holding Out for a Hero,” recorded for the soundtrack to the 1984 film Footloose, and later included on her 1986 album “Secret Dreams and Forbidden Fire”.
In February 2017, Alistair and Jonathan Brownlee signed a four-year partnership with Aldi in support of the supermarket’s “Get Set to Eat Fresh” campaign, an educational programme aiming to reach 1.2 million young people by 2020. They have since then appeared in multiple spots. In one of them, released for the 2017 summer campaign, promoting Aldi’s competitive pricing, the two siblings face off in a series of challenges.
Aldi will be supporting the Brownlee brothers all the way to Tokyo 2020. Considered “an inspiration to many young people throughout the UK,” the Brownlee brothers were described by the supermarket chain as “perfect ambassadors to promote the benefits of eating healthy”.