Ikea Cooks Advert 2016 – Make More Than Just Food
Ikea Ireland has released a new TV advert, with the hashtag #MakeMoreThanJustFood, as part of the Wonderful Everyday campaign, to highlight that when we spend time in the kitchen and cook with the ones we love, we make more than just food.
The 60-second spot, directed by Jean-Pierre Jeunet at Independent Media, features a granddad and his granddaughter who, after being left home alone, start to prepare a meal together. In the process, they stain their clothes and make a mess in the kitchen, but have fun and discover they have more in common than they thought.
The track playing in the background is “Caravan”, performed by Phil Wood.
