Whirlpool Smart Appliances Commercial

Whirlpool showcases its range of smart home appliances in a new commercial, highlighting that features like “Control from anywhere” connect you when you need it, wherever you are so you can keep up with the ones you love.

“Care can be a handful. That’s why our Whirlpool Smart Range helps you care smarter with Voice Control, so life doesn’t revolve around your range,” the voiceover says on the 30-second spot, which shows several persons busy with different chores asking Alexa to ask Whirlpool to do something for them. Thus, a father who carries a huge pile of clothes asks Google to ask Whirlpool to turn off the oven, a woman stuffing a turkey wants the Whirlpool oven to set the timer for 5 hours as her hands are greasy, a mother bathing her baby in the kitchen sink wants the water to be kept warm, and a mother who got home from grocery shopping asks Alexa to ask Whirlpool to preheat the oven at 350.

At the end of the spot, the voiceover adds the tagline “Every day, care” flashes across the screen.