Samsung continues to promote its Family Hub refrigerator in a new commercial.
The spot, titled “Rendezvous,” features a man in his bed, at night, looking on his smartphone at the content of his fridge, which includes a last piece of cake. The craving proves to be more powerful than his will to lose weight so he gets out of the bed and goes downstairs, in the kitchen, to indulge himself with the sweet treat. At the same time, his teenage daughter comes back home and surprises him eating the cake. Seeing her, he uses the fridge touchscreen to write down his question in order to avoid talking. Thus, he reminds her of the curfew she had, but the girl doesn’t hesitate to remind him of his diet, which makes him delete the note and share the piece of cake with his daughter.
“It’s more than a fridge. It’s the Family Hub.” an onscreen line reads at the end of the commercial, which is scored by a rendition of “The Teddy Bears Picnic” – a popular children’s song recorded by numerous artists over the decades.
The brand informs that, with the Family Hub, you can shop for food, organize your family’s schedules and even entertain – all right from your fridge. With a connected touchscreen and three interior cameras that take a photo when you close the door, the Family Hub helps you create shopping lists, enables you to peek inside your refrigerator from anywhere, lets you plan meals, coordinate family schedules, set expiration notifications to keep all your food fresh, sync your family’s shopping lists or buy groceries right from your refrigerator door, send real time updates and more.
This is not the first time the tech giant showcases the variety of things you can do with the Family Hub. Another spot features a father who, after seeing the empty bottle of milk in his fridge, goes back to the grocery store and buys one.