Lexus advertises its “December to Remember” Sales Event through a set of fresh commercials.
One of them, titled “Overnight Lexus,” opens with a father reading Jack and the Beanstalk to his son at bedtime. Inspired by the idea of planting magic beans, the child takes his beloved Lexus toy car, ventures outside, and buries it in the snow, harboring hopes of it transforming into a life-sized vehicle. The following morning unveils the arrival of the all-new Lexus TX adorned with a red bow.
This three-row crossover boasts a spacious interior and offers three distinct powertrains, including a plug-in hybrid variant with 404 hp (301 kW / 410 PS) and an electric-only range of 33 miles (53 km).
In another commercial, a Siberian Husky takes the lead in directing a woman behind the wheel of the all-new Lexus GX. Following the dog’s cues, they come to the aid of a stranded sled team.
As part of the “December to Remember” campaign, Lexus has collaborated with TikTok creator Sebastian Jern (@sebastianjern) and will showcase an advertisement on Las Vegas’ Sphere. Described in a press release, the ad unfolds with a snow-covered globe cracking open to reveal the 2024 Lexus GX, adorned with the iconic red bow.
Additionally, Lexus is contributing $150,000 to the Boys & Girls Clubs of America as part of this initiative.
