Stagecoach, one of the leading UK public transport operators, has launched a brand-new campaign, created by Leeds based agency SUPERSONIC, which tackles the negative perceptions younger passengers have towards bus travel and heroes the benefits the bus can offer versus other ways to get around.
The advert is created like a music video in which four esxcitable students perform an original song whose chorus is “I bussed it, bossed it”.
The track, written by musician/comedian Chris Cottam (aka Brett Domino), humorously highlights that traveling by bus helps students save time and money.
At the end of the video an onscreen line informs that student tickets are now available in the app. Students and young people can save up to 40%on bus fares with Stagecoach.
“We are setting a new benchmark for bus advertising and this is a first step in a bold new marketing approach for Stagecoach, this campaign presents a fresh, modern perspective on bus travel. We knew that to challenge the perceptions of a young audience, the creative work had to be brave. Working with the brilliant minds at Supersonic and the talented team at Chief Productions, led by BAFTA-winning director Chris Cottam, we’ve crafted a campaign that’s set to redefine our connection with young people,” Harriet Hughes-Payne, UK marketing director at Stagecoach, said in a press release.
The campaign runs nationally across social, digital, outdoor, on-bus and radio, with a powerful presence across platforms including XBOX, Twitch, Snapchat, TikTok, YouTube, DOOH, Ladbible and more.
