L.L. Bean promotes its Bean Boots in a new commercial.
The spot showcases the brand’s Legendary Boots, which are “made with a 108-year commitment to quality,” for every walk, hike and outdoor adventure, and encourages viewers to “Be an outsider”.
Serving as soundtrack is Cheryl Lynn’s 70’s R&B classic hit song “Got To Be Real”.
The brand’s Bean Boots are sewn in Maine (where founder Leon Leonwood Bean, an avid outdoorsman created the first pair of Bean Boots), since 1912, “one pair at a time, from premium full-grain leather,” L.L. Bean says. The boots also feature supportive steel shank and rubber chain-tread bottom for comfort and traction, and Thinsulate Insulation olefin/polyester in rubber bottom for extra warmth during cold snaps. Some Bean Boots feature a lining of extraordinarily plush natural shearling, with the upper lined with genuine natural shearling lamb fur that’s been dyed and treated.