The Weather Channel Commercial
The Weather Channel launched an ad campaign to advertise their mobile app, which keeps users informed with accurate
future radar and real-time rain alerts.
One of the commercials, titled “Bad Weather Seekers”, features a group of people wearing some sponge-like yellow clothing, running through a forest in search of bad weather. Thanks to the Weather Channel app, they find a place with mud, where they throw themselves with enthusiasm.
Using The Weather Channel, which is the world’s most downloaded weather app, is “a simply smarter way to plan your day”.
