Apple aims to highlight, in its latest iPhone XR commercial, that Face ID is even easier and more secure than Touch ID.
The 30-second ad features a middle-aged man who’s taking a nap outdoor, on a chaiselong, by the pool, and is awaken by the sound of some notifications he gets on his iPhone XR. In order to unlock the phone, he raises the back rest of the chaiselong and opens an eye, which is enough to get access to the information he needs.
The song used in the ad is the recently released single “Nice” by Latroit (the Grammy Award winning record producer, songwriter, artist and DJ Dennis White, who produced seven remixes that achieved the #1 position in the Billboard Club Chart.
In other previous ads, Apple showcased the privacy measures implemented for iPhone users, emphasizing that Safari limits sites from tracking you across the web. One of the spots, set to the tune of Bo Diddley’s 1955 song “I’m a Man,” featured a teenage boy in a bathroom looking at his mustache into a mirror. While he’s browsing on his iPhone XR, his thoughts are expressed in voiceover “All these websites say it’s normal to start shaving at age 15”. After a few seconds of analyzing his mustache and thinking it through, he is seen putting the phone away on a towel and the sound of an electric trimmer is then heard in the background. Another spot took a fun jab at the steps that people take in day-to-day life to protect privacy, like stopping conversations when people are near, rolling up windows, drawing curtains, locking doors, using “keep out”signs, using paper shredders to destroy certain files, and more.