Apple has introduced its latest innovation, the stunning iPad Pro, featuring the world’s most advanced display and boasting the title of the thinnest Apple product ever.
Accompanying this release is a captivating 60-second commercial set in a warehouse, where a variety of items are placed on a platform. From a mechanical metronome to a vinyl record, from a piano to a trumpet, an array of objects awaits beneath a massive metal slab that slowly lowers, ultimately crushing them all. As the slab nears the end of its descent, an emoji face rolls to the edge of the platform then flattens upon impact. When the slab finally meets the platform, a chaotic scene unfolds and a huge mess covers the floor. However, as the slab ascends, it reveals the presence of the iPad Pro resting on the clean platform.
The advertisement emphasizes the iPad Pro as the most powerful and thinnest iPad ever created.
Sonny & Cher’s iconic 1971 hit single “All I Ever Need Is You” serves as the soundtrack.
Available in sleek silver and space black finishes, the new iPad Pro is offered in two sizes: a generous 13-inch model and a super-portable 11-inch model. Both sizes feature the groundbreaking Ultra Retina XDR display, incorporating state-of-the-art tandem OLED technology for an unparalleled visual experience. Additionally, the iPad Pro boasts the new M4 chip, a next-generation GPU, and the most potent Neural Engine to date.
Consumers can purchase the iPad Pro, along with the new accessories Apple Pencil Pro and Magic Keyboard, starting Wednesday, May 15, at Apple stores and online.
