Gap continues its #MeetMeInTheGap campaign with a new commercial, promoting its Wearlight denim, described as a “laid-back”, “lightweight” denim.
The spot features a variety of jeans, including the Wearlight High Rise Wide-Leg Jeans with Button-Fly in light indigo and the Wearlight Mid Rise Best Girlfriend Jeans for women, as well as Wearlight Jeans and Wearlight Denim Chinos for men, which feature GapFlex stretch technology for extra flexibility, total comfort, and a perfect fit. According to the brand, the “incredibly comfortable fabric is engineered to have a lighter feel so it’s seasonally perfect, year-round cool, and comes in all the fits you love.” Moreover, its “smart denim wash techniques have helped save 60 million liters of water, while cutting down on energy use”.
The Wearlight Jeans and Wearlight Denim Chinos for men, available in skinny and slim fit, have prices ranging from $69.95 to $89.95.
The Wearlight Jeans and the Wearlight 5″ Relaxed Denim Shorts for women have prices ranging from $54.95 to $89.95.
The song used in the ad is “I Got The” by British singer, songwriter, musician and poet Labi Siffre, from his 1975 album “Remember My Song”.