A parking booth monitor loses track of time as he day dreams about riding his bike in the latest GEICO ad, which promotes the company’s motorcycle insurance.
The spot opens with a man riding his motorcycle and singing “Build Me Up Buttercup” by The Foundations. However, it soon turns out that he’s a parking booth monitor at work, who didn’t do his job very well given the queue formed. “Up would be the operative word there, pal!” a woman in a convertible, waiting for him to lift the barrier, tells him. He thus soon realizes that there are quite many cars waiting to get into the parking lot.
The commercial ends with the voiceover saying “If you ride, you get it” and adding the tagline “15 Minutes could save you 15 percent or more”.
GEICO has released several ads for its motorcycle insurance. One of them shows a worker who was supposed to line a baseball field but started daydreaming that he was riding a motorcycle (and singing “Build Me Up Buttercup” by The Foundations) and did quite a mess on the field. Other ads feature a man at his baby gender reveal party who imagines he’s riding the motorcycle and singing The Troggs’ single “Wild Thing”, a father daydreaming about riding his motorcycle and singing Whitesnake’s 1982 power ballad “Here I Go Again” while at his son’s birthday party, and a groom daydreaming about riding his motorcycle while saying his wedding wows.
GEICO says it offers “cheap insurance rates and great coverage” regardless of the two-wheel vehicle you have, be it a sport bike, moped, cruiser, touring bike, standard, or antique.