Cadillac has released a new commercial, featuring the CTS-V, described as “the most powerful Cadillac we’ve ever built”.
The 30-second spot starts with a series of questions: “Why build a car with 640HP? Why give it brakes that belong to a race track? Why?” – asks the voiceover, adding “For the love of God, build a Sedan that goes 200m/h”.
The ad, featuring a man driving a CTS-V on a highway and braking suddenly, ends with the voiceover saying “It’s
simple. You can build a car or you can build a Cadillac”. The company’s advertising slogan, “Dare Greatly”, appears, as well, at the end of the spot.