George at Asda showcases its Urban Safari collection in a new advert.
The 30-second spot follows a group of four girlfriends as they’re enjoying a sunny summer day at the beach, rocking styles from the new line-up, which features animal prints, utility-style jumpsuits and dresses in neon hues. Among the pieces showcased throughout the ad are a Neon Yellow Pleated Halter Maxi Dress (£29.75), a Striped Bardot Frill Midi Dress (£13.89), a Burnt Orange Utility Shirt Jumpsuit (£19.84) accessorized with a Nude Snake Print Belt Bag (£9.91), a White Zebra Print Button Down Camisole Top (£9.91) paired with a Tan Button Down Poplin Midi Skirt (£13.89), a Black One Shoulder Swimsuit (£12.40), a Burnt Orange Shimmering Strappy Swimsuit (£13.89), a Bodysculpt Khaki Cross Front Swimsuit (£13.89), a Bodysculpt Zigzag Printed Bandeau Swimsuit (£9.91), and more.
“We are free. We are out of office. We are chasing the sun. We are confident. We are vibrant. We are George.” onscreen lines read throughout the advert, which features the single “Do My Thing” by English R&B recording artist and producer Estelle feat. American singer, songwriter, rapper, actress Janelle Monáe, from Estelle’s third studio album, “All Of Me,” released in 2012.