The latest ad for TENA Men pads for male urine loss does not lack the sense of humor at all.
The protagonist of the spot, titled “Take Control”, is a gentleman around his 60’s, who shows how he – a man “of a certain age” –
is in control of all aspects of his life, such as massage sessions, tailoring modifications, blackjack, check, training lions,
throwing knives toward a human-target from a spinning wheel, juggling with ripsaws, dancing on water, making babies be quiet
in public spaces and others.
After listing all the life aspects he controls, he says: “And when you’re used to being in control, you can’t have it taken away. Certainly not by something like urine leakage. TENA Men discreet protection. Keep control”.