Taco Bell is promoting its customizable Cravings Box in its latest commercial, featuring rapper Armani White. The spot follows White on tour as he reminisces about his Taco Bell visits during his early years of touring. Despite not having substantial income at the time, he expresses satisfaction whenever a Taco Bell was nearby. He talks about how he used to go to Taco Bell while touring across the country since he was 18 and mentions he didn’t have like “rapper/rapper money”, but if there was a Taco Bell around, they were good.
The soundtrack for the ad is provided by White’s 2023 single, “BREATHE. freestyle.”
The offer is exclusive to new Taco Bell Rewards members who join between January 28th and February 26th. Upon registration, members will receive a reward enabling them to purchase a “Build Your Own” Cravings Box for $1, subject to availability. This discount must be redeemed within 14 days through the Taco Bell mobile app, applicable for pick-up or delivery at participating US Taco Bell locations.
It’s important to note that the reward cannot be transferred, and customers must choose from a predetermined selection of menu items. Taco Bell initially introduced the $5 Build Your Own Cravings Box in 2021, initially available to participants in the Taco Bell Rewards Beta app. This option allowed customers to select the items for their boxes. Additionally, there is a Deluxe version of the Cravings Box starting at $8.99, offering more variety, including specialty items like the grilled cheese burrito, Doritos cheesy gordita crunch, steak chalupa supreme, or burrito supreme.
