Samsung has released a first official TV commercial showcasing the Galaxy S9 and its “revolutionary” camera, which, thanks to the Dual Aperture lens, “adapts like the human eye”.
Titled “The Camera. Reimagined.”, the 60-second spot focuses on the smartphone camera capabilities and on various other features. “The camera that changes with the light. From bright light to low light. The camera that changes slow mo to four times slower. The camera that makes you an emoji. So you can be you. All kinds of you. This is 9,” onscreen lines read throughout the ad, which aims to highlight that the camera is able to “automatically switch between various lighting conditions with ease”, making photos look great whether it’s bright or dark, day or night, and that it is also able to slow down time, making everyday moments epic with the Super Slow-mo feature. It is specified, though, that Super Slow-mo only supports HD resolution and that there is a limit of 20 shots per video with approximately 0.2 seconds of recording and 6 seconds of playback for each shot. According to the manufacturer, Super Slow-mo “lets you see the things you could have missed in the blink of an eye. Set the video to music or turn it into a looping GIF, and share it with a tap.” Another camera feature enables users to create an Augmented Reality version of themselves simply by taking a selfie and express their true emotions with AR Emoji stickers.
The commercial also highlights that the new Galaxy S9 is water resistant, has an Infinity Display, and it reimagines what a camera can do.
The soundtrack music is the 2015 single “Get Stupid”, which is the debut solo single by British singer, songwriter, dancer and from former JLS member Aston Merrygold.