Gucci has its DIY Campaign film, featuring the new customizable accessories the Gucci Ophidia tote bag and the Gucci Ace sneaker.
The ’70s inspired ad, shot by Petra Collins, stars a character who daydreams to be a rock star. Donning silver ankle boots personalized with his initials, which are specially created letters for the initialing service, inspired by those seen on a pair of boots from Sir Elton John’s wardrobe archive, the Gucci Ophidia tote bag, also personalized, and a T-shirt from the Gucci Elton John collection, the protagonist is being chased by a crowd of fans to a party.
The soundtrack music is the 1973 single “48 Crash” by American rock singer-songwriter Suzi Quatro, from her debut album, “Suzi Quatro” (known as “Can the Can” in Australia).
The new customizing service for the Gucci Ophidia and GucciAce Sneaker, launched on May 10, is available through a special online tool that enables customers to design and see how the finished personalized 3D product(s) will look.