Sprite promotes the new Sprite Cranberry in a new holiday commercial, aiming to make more people to #WannaSprite.
The 30-second spot features an animated version of LeBron James and vocals by DRAM, who performs a reimagined
version of the popular holiday carol “It’s The Most Wonderful Time of the Year” titled “It’s the Thirst Thirstiest Time of Year”, while on screen a frenzied family reunion is seen, with kids sweating in festive wool jumpers by the fireplace, mouth-watering dishes that end up on the floor because of an unfortunate accident, and a cat that knocks down the Christmas tree while trying to escape a drone received as a Christmas gift by a little boy.
The Cleveland Cavaliers star, who has been sponsored by Sprite since 2003, said he loves the concept for this Sprite Cranberry campaign because it reminds him of his household during the holidays, adding that he was “happy to help bring this creative family scene to life with Sprite”.
According to brand director Bobby Oliver, “Sprite Cranberry offers a cool, crisp, refreshing, lemon-lime flavor with a cranberry twist that is perfect for special holiday celebrations”.
Sprite Cranberry and Sprite Zero Cranberry will be available in 2 liter bottles, and 12-oz can fridge packs, with Sprite Cranberry additionally available in 20 ounce bottles, for a limited time at local retailers through the New Year or while supplies last.