Silk has launched a new ad campaign to promote its Protein Nutmilk, Almond Milk, and the dairy-free yoghurt alternative.
Silk Man reprises his task and recommends to everyone the dairy-substitute products, which are excellent sources of vitamins, and calcium, with absolutely no cholesterol or saturated fat.
In the 30-second spot advertising the Non-Dairy yoghurt alternative, Silk Man has set up a booth in a grocery store. When a nurse gets closer and asks him what he got, he says it’s dairy-free Silk. She takes a box and tastes it, and mentions the taste is light. Silk Man starts eating fast from one of the boxes and reveals that the booth is a way for him to have free Silk. Then, looking at her uniform, asks her if she’s a pilot.
The spot ends with the voiceover by saying the world-wide, organic brand’s tagline, “Tastes Like Better”.