Missguided has released a new advert introducing Baddie Winkle. Yes, the 88-year-old great-grandmother Baddie Winkle (Helen Ruth Elam Van Winkle by her real name) stars in the new partywear campaign launched by the teen brand Missguided.
The 30-second spot features her as a “badass”, who inspires people to wear whatever they want, and to stay wild. “I’m Baddie Winkle. I wear clothes that make me feel like a badass. You’re never ever too old to party” – says Baddie in the ad, which displays her surrounded by several young girls, in the center of attention, smoking, drinking champagne and throwing money around. With a “Bitch” necklace and pink faux-fur coat, she’s dancing and is having fun with her party friends.
The track playing in the background is “House Work” by Jax Jones feat. Mike Dunn & MNEK.