CALIA showcases its Spring/Summer 2022 collection in a new commercial.
The spot, titled “I Choose What Fits,” features actress Dascha Polanco, gymnast Shawn Johnson East, wellness entrepreneur Hannah Bronfman, and golf journalist Alexandra O’Laughlin rocking various pieces from this season’s collection.
“We choose power and style. We choose fitness and function. We choose strength and beauty. We know who we are and we choose what we want. At CALIA we choose what fits in fitness, style, and life,” the voiceover says in the 30-second ad, mentioning that the “fitness apparel designed for your life” (which serves as tagline for the brand) is exclusively at DICK’S SPORTING GOODS and Calia.com.
DICK’S SPORTING GOODS has frequently touted the success of its Calia brand and is planning a number of expansions for the private label, including its first golf apparel, set to debut this spring, and its first maternity line.